The bargaining power of individual customers may be low, but that of the corporate buyers and the customers as a group is significant. Threat of new entrants tv#Samsung makes a large range of products including mobile products, TV and Home theatres, computing related products and home appliances. All these rules are important and Samsung can eliminate the suppliers that do not follow the rules. There are rules related to labor welfare, child labor as well as sustainability. Samsung frames the rules that the suppliers are required to follow and conducts regular investigations to check if the suppliers are following the rules. In case of the suppliers, losing business from Samsung can mean a big loss of financial support for a supplier. Moreover, Samsung can easily switch from one supplier to a new one. The low bargaining power of the suppliers is due to several factors and one of them is their small size and low financial strength. In case of Samsung, the bargaining power of the suppliers is very low. The higher the bargaining power of the suppliers, the lower is the competitive strength of the firm. The suppliers are an important group and their bargaining power and important force affecting the firm. The sources from which firms obtain raw materials for the purpose of production are called as suppliers. At its core are five important five forces that are a part of every industry and market and affect competitive intensity. The five forces model was developed by Michael E Porter, in 1980. This is a five forces analysis that evaluates how the brand affects and is affected by competition. As per forecasts the demand growth for smart-phones where Ai can be the most important differentiating factor. The mobile business has continued to gain profits year on year driven by solid sales of Samsung mobile’s flagship products like Galaxy S6 and S7 Edge. Year 2016 was a year of great results for the Samsung brand. It is known for constantly driving innovation across several product categories including TVs, smart-phones, wearable devices, tablets, cameras, digital appliances, medical equipment, network systems, and semiconductor and LED solutions. It has brought several innovative products to the market. Samsung is an electronics brand that has retained its constant focus on innovation and discovery. Apart from the increased sales of the smart-phones, the brand is also known or technological innovation. Samsung has remained in the headlines during the recent years for several reasons.
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